Strength & Speed

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What makes a race?

Posted by Strength & Speed on December 22, 2020 at 9:15 AM

2020 has been a weird year for racing. While there was some live events put on by brands like Savage Race, Conquer The Gauntlet, KC Timber Challenge and even a couple of Spartan Races, much of the sport was put on hold. Many options for racing came in the form of local events for me personally. As a competitive athlete who uses race results to gain perks from sponsors and uses my results to help promote my books, it got me thinking, “What defines a race and which of these non-standard events should I count in my results tally when talking to sponsors?”

As I compiled my stats for the year, do I count “virtual races” in my results? What about races with no entry fee? Do I only count it as a race if certain level of competition shows up? What about FKT (Fastest Known Times) or Strava segments? What about the charity event I did OCR America 2: When Hell Freezes Over where my pit crew and I were the only ones that participated at some level all 8 days?


Here’s my attempt to define what makes an “official race”:

1. INTENT: The race organizers declare it as a race and athletes show up to the same starting location at around the same date/time with the intent to do their best/win.




2. RECOGNITION: Athletes either pay for entry, receive prize money, receive prizes OR have some sort of recognition (i.e. results online, announcement at race, podium ceremony)




3. COMPETITION: It is open to the general public, requires qualification OR invite only where competitive athletes are invited.


Clearly there is a lot of subjectivity here, but here are my thoughts on each and where some of these non-standard events fall:

INTENT: The race organizers declare it as a race and athletes show up to the same starting location at around the same date/time with the intent to do their best/win: First off the race organizers need to declare it as a race, so I don’t count events like KC Timber Challenge’s Yeti and Family Timber Challenge which the race organizers specifically say aren’t races but personal challenges even if people show up with the intent to be the first one across the line.

The same starting location is a specifically a reference to virtual races. While a Virtual Race can be very competitive (or more competitive than live events) if the right people sign up, I list them separately from my live races. I think Virtual Races are their own category of events. The same goes with Strava segments or FKTs, which I would list as two separate accomplishments in my bio/resume. Both may be more difficult than a live race but they are run at different times/dates from other athletes in different conditions.


RECOGNITION: Athletes either pay for entry, receive prize money, receive prizes OR have some sort of recognition (i.e. results online, announcement at race, podium ceremony): I ran a KCOCR event earlier this year that was completely free but with a small field. Somewhat interesting the small field proved competitive and my 3rd place finish was my only non-win race (out of five races) result of 2020. Furthermore, the prize for reaching the podium was a pass to a local climbing gym (ROKC Olathe), valued at $155. That’s a better prize than many races with entry fees like Tough Mudder or Rugged Maniac.

Is it only a race if there is prize money? I don’t think so, if that was the case World’s Toughest Mudder 2019 wasn’t a race since it had $0 in prize money. However, there does need to be some sort of recognition for the winners whether that be physical prizes, cash prizes, public announcement, podium ceremony or results posted online via website/social media. If you are competitive athlete looking for sponsorship you may want to break down your results even further by stating things like X podium finishes with cash prizes or Y wins where the prize money was in the four digits. More refinement can help express your value to sponsors in a more clear way that makes you stand out from other athletes.


COMPETITION: It is open to the general public, requires qualification OR invite only where competitive athletes are invited: If we say they are only “official races” if it is open to the general public then things like the “Spartan Games” recently held by Joe DeSena aren’t “official” races or events. That also means events like “Barkely’s Marathons” wouldn’t be official events since the entry process is convoluted and requires being “in the know”. However, I would consider both the Spartan Games and Barkely’s as official races/events that if I were a competitor in those I would list as part of my race results.

You can get around this open to all by “requiring qualification” like events like the Boston Marathon or OCR World Championships, both are definitely official races. Finally, if neither is an option the invite needs to go out to a large enough or highly qualified enough field (which is open to a large amount of interpretation). Not all the competition needs to show up, but the invite should be put out allowing them to come if they desired and if their schedule is open. For example, not every athlete shows up to every major race each year. Some of them pick and choose where they are going to peak/perform.


Who cares if it’s an “official” race?

This also begs the question, why should I…or really anyone care? I can’t answer for everyone but for me personally it’s about being transparent and honest with current or future sponsors and other opportunities. I don’t want to say I’ve won five races last year if they were “races” of me challenging random people on the street to Obstacle Course Races (OCRs) that no one else was invited to. For me personally, I’ve received more benefits in stuff and prizes than in actual cumulative dollars in cash (look for my next article “Should I Care About Placement If There is No Prize?”

If I’m applying for a competitive TV show like Eco-Challenge or American Ninja Warrior I don’t want to claim something that isn’t genuine. Perhaps my time in the military influenced me where I feel there needs to be standards for things, like this example of “combat deployment”.

Deployments are labeled combat or not regardless of what my personal experience would state. For example, while deployed to Kuwait tasked with training the Kuwaiti military I was receiving combat entitlements, drove a civilian car through the city and lived in apartment in downtown. Yet, technically according to me records this is a “combat” deployment despite it looking nothing like what I would actually consider combat or experienced in Iraq. It doesn’t meet Evan’s standard of combat but officially according to my records those two months are listed as “combat”.


My OCR America events aren’t races but challenges based off the above definition. Mostly because I didn’t declare them as a race and while I invited others to pace me the invitation wasn’t really out for people to run every single mile of the event with me (assuming someone would want to do that).

That’s a quick summary of the conclusion I came to. It helped me identify what I would list as official results in my bio for 2020, a very weird year for racing. If this isn’t a good enough solution, I think it is a pretty good starting point to help identify races and keep things transparent. Feel free to drop some comments below or in the Facebook post.

No Substitutions

Posted by Strength & Speed on September 15, 2020 at 10:20 PM

There is no substitution for hard work. This phrase has been repeated so many times in history, I’m not sure anyone knows who said it first. Despite the overuse, it still is a phrase that I don’t always grasp. I like to find the fastest and easiest way to get something done. There’s no sense in wasting energy. This will sometimes get me into trouble, like it did the other week when I decided to run my first alternative marathon, with absolutely no training


If you aren’t familiar with the idea of an alternative marathon, it’s simply 26.2 miles completed in a unique fashion. In this case, the idea was to run a single mile every hour, for 24 hours (doubling up in two hours and adding a little for the 0.2 miles). For extra spice and an upper body workout, I added in ten pushups for every mile. Ideally, the mile and ten pushups would take roughly fifteen minutes, leaving me around forty five minutes to do chores and little tasks. That way, at the end of 24 hours, I would not only have done a marathon, but a dozen little tasks as well.


Marathons have always been a daunting idea, because I don’t like running. Before this event, I had never run more than three miles at once, and the most I had done in a day was thirteen miles. So the idea of just running 26.2 miles has never been appealing. But I like doing hard things and when I saw this crazy Australian, Beau Miles, doing a 24 hour alternative marathon, it caught my interest.

My big mistake came from not training or preparing at all. There was no running plan, no fueling strategy, nothing. But I was so confident I was going to breeze through this event. It was only a mile an hour, after all. I thought I could just trade practice for more time. Looking back, my confidence was more arrogant than anything, and I was about to be put in my place.


Sure enough, once the event started, it didn’t take long for things to start going down hill. It started with heat exhaustion and dehydration around mile five. This forced me to abandon the idea of doing chores in between each round and focus solely on recovery. After recovering a little, a blister started on my foot after mile six. Nothing duct tape couldn’t fix, but the wheels were falling off and I wasn’t even a third of the way done.


I managed to run a total of 10.2 miles on schedule. Then the night hit, and my ability to move was limited to a walk. At mile thirteen, the chafing set it. No amount of youtube videos could prepare me for that agony. After that, my walk turned into a waddle. I managed to get a total of 20.2 miles before I had to throw in the towel and admit to myself that I was not going to win.


Despite the failure, I’m still happy and proud with the attempt. I think I learned more in those eighteen hours than I have in years. I finally have an understanding for what no substitutions really means, and how to apply in the future. I also have a better understanding of my current limits. Now I can make a game plan to push past them. At the end of the day, I encourage everyone to do something crazy like an alternative marathon. You learn a lot about yourself and really do gain an appreciation for the work and effort that goes into becoming a better version of yourself.


Michael Giles is an engineer by day and an OCR weekend warrior. He has completed nine obstacle course races, including Conquer the Gauntlet, and the Spartan Trifecta. In the evenings, he trains at his local Crossfit gym, and enjoys rock climbing. In addition, he occasionally creates his own unique challenges to test himself.


OOFOS Ultra-Endurance's New Best Friend

Posted by Strength & Speed on November 12, 2018 at 5:45 PM

The world of ultra-endurance is growing with people wanted more than a marathon (26.2 miles) or more than a century (100 mile) bike ride. My sport is Obstacle Course Racing (OCR) and is no exception. Since 2011, athletes have been tackling events like the 24 hour long World’s Toughest Mudder and as of 2017 the CBS Televised 8 hour Toughest Mudder Series. The events require going over (usually) a 5 mile strength of land with around 20 obstacles. Some involve crawling, some hanging from your hands, others strength to carry or climb over a wall and sometimes they test your fears with things like a 40 ft. cliff jump.

I’ve been competing in endurance sports since 2003 with my first marathon followed in 2004 by my first (unofficial) ultra-marathon (a 40 mile unsupported run from Baltimore to Washington D.C.) and my first iron distance triathlon (2.4 mile swim, 112 mile bike, 26.2 mile run). However, I didn’t find my true sport until 2014 when I raced my first Ultra-OCR, the 24 hour long World’s Toughest Mudder.

The distances covered in Ultra-OCR are a little lower than of a regular running course of the same length. The uneven terrain, the obstacles, the water crossings and often the extreme conditions requiring athletes to put on a wetsuit to prevent hypothermia slow your pace. However, I would argue the stress on the body can be greater. You are not just taxing your legs but your arms, your back muscles, your grip strength and putting your body through some terrible conditions including ice baths, swim crossings and adrenaline inducing cliff jumps. In 2014, after World’s Toughest Mudder, an especially windy and cold year, I had trouble controlling my body temperature for three days afterwards.

I go to the race every year and every year the hardest part is not the terrible conditions, sleep deprivation or exhaustion, it is the walk back to the car when my feet hurt more than anything. The course designers can do whatever they want to me, but when they make me walk a half mile back to the parking lot they break my spirit every year. This year is different though because I got my first pair of OOFOS.

OOFOS recovery sandals (and now shoes) are the best post-event purchase you can make. OOFOS feel good any day of the week and they feel better after a long training day/week. However, nothing can compare to putting on OOFOS after an ultra-endurance event. The shoes literally make me change my stride from “I can barely walk” to “I’m walking almost normal”. I’ve tested a lot of products from the fitness industry and there are few where you can feel the effect immediately, OOFOS is one of these products.

I’m skeptical of all new products and I was skeptical of OOFOS too. The first time I tried them on I’ll admit I did the stereotypical “ooo” that gives OOFOS its name. They are comfortable, there is absolutely no doubt there. However, the first time I put them on after one of my endurance events, it was life changing. They are now part of my race essential kit as much as my running shoes that I use on race day.

If you don’t own a pair of OOFOS, you need to order some today. Not even my post-cheat meal feels as good as OOFOS after a long event. The best part is you don’t have to run insane distances to get this feeling. It is available to anyone that pushes their body and wants to recover faster, whether that be 10k, 10 miles, 100 miles or just someone that spends a lot of time on their feet. Do yourself a favor and stop living in the past. OOFOS are the future of post-endurance recovery and that future is now.


How To Do Running Challenges

Posted by Strength & Speed on May 12, 2018 at 11:05 AM

      Chances are if you are reading this you are part of some fitness focused Facebook group that likes to do monthly challenges. Events like see who can run the most miles in a month or do a certain type of daily exercises every day for a month provide a goal for fitness enthusiasts. Although I think a larger periodized training plan will bring you better results (reference previous article 30 Day Challenges Bring 30 Day Results), I also understand that many people are simply looking to stay active and enjoy these monthly challenges as goals. If you fall into the latter, then I do think 30 day challenges might be a good option for you.

      However, I think there is a better way to do these 30 day challenges than simply who logs the most miles in a month. If you are part of these groups or helping run these challenges I advise switching it to a 21 day challenge instead. This allows athletes to push hard and build fitness for three weeks and then allows for a down/deload/recovery week before starting the next month’s challenge.

      Three weeks of building and one week of recovery will lead to better fitness in the long run and will help avoid overuse injuries as overzealous athletes try to reach the top of the leaderboard every month. Back to back 30 day challenges means the people in the group are never taking recovery weeks. These recovery weeks help consolidate fitness improvement, allow for minor injuries to heal and provide a much needed mental break. If you see no other reason to shorten the challenge, consider how closely your body’s ability to perform is tied to your mental strength. A down week will allow you to attack the beginning of the next challenge with renewed vigor and enthusiasm.

      Be sure you challenge yourself to create growth, but let’s do it in a manner that incorporates required recovery to maximize our fitness improvement. Train hard, stay consistent, take a recovery week each month and enjoy the journey!


How to Judge a Race

Posted by Strength & Speed on March 28, 2018 at 7:35 AM

As someone who has never setup, produced or run a large-scale race, it is easy to show up to an event and harshly judge the way things are done. Complaining about long lines or less than knowledgeable volunteers is easy when you are not the one that has to organize everything. Therefore, when I judge a race I try to use some common sense mixed with my opinion on how they handle problems.

In 2014, I had a history of bad luck with timing chips. At Warrior Dash World Championship my chip broke so I was listed as “Unnamed Participant” on the official site. At Obstacle Course Racing World Championship I lost my chip and bib number somewhere on the course. At World’s Toughest Mudder my timing chip started registering my laps as over 3 hours despite their actual time being about half that. Luckily, it still correctly counted my laps. At The Battlegrounds I had another chip error and my finishing time was an hour slower than it should have been. This resulted in my placing going from 3rd to around 260th.

With that being my first year of OCR, I could have easily lost hope in the quality of OCR events. It would have been easy to whine and complain about all these events, instead I look at how each of them handled the problem. In all cases, after a quick email or talk to the race director they corrected the error without any drama. At The Battlegrounds they even went above and beyond sending me a gift certificate to the winery located on site. It is actions like that, which help me judge an event.

I expect everything to run relatively smoothly and as long as there are no major problems, I realize the race organizers are doing their job the best they can. When you are trying to get volunteers to stand in the sun all day, you do not get to choose who shows up. It is really anyone that is kind enough to donate his or her time. Frankly, I am just thankful volunteers come to races that enable me to race hard and then go home to spend time with my family.

Next time you think about writing a scathing review of a race, take a moment to really think through what they did wrong. If it was something that happened to you personally (broken timing chip, misunderstanding on the course, volunteer providing poor instructions, etc.), did you tell the race director or someone of authority? If you did and he told you “sucks for you”, then by all means give an honest assessment online. However, if he did what he could within reason to fix your problem, than to me that shows better treatment of athletes than a smoothly run event.


High Volume Training for Short Success

Posted by Strength & Speed on February 17, 2018 at 9:35 AM

When my friends, peers and acquaintances see that I am sponsored by Hammer Nutrition I frequently get a flood of questions. Occasionally, they see my water bottle, shirt or sticker that lists Hammer as “Endurance Fuels” and they say something like “I only run 5ks though, these products cannot possibly help me.”

This line of thinking is both faulty and inaccurate. As I trained for my first attempt at qualifying for the Boston Marathon, I noticed something strange happening. Despite almost no speed training, I was getting faster by the week. In addition to getting a personal record (PR) my marathon by around 15 minutes, I also got a PR in my 5k and 10k within a month of my Boston Qualifying Race. This high volume approach to short distance success is nothing new, but runners who are trying to improve often miss this concept.

When explaining this to the average runner, I ask them “How far do you think a professional 5k or 10k runner runs in a week? Do you think it is 20 miles like most recreational 5k runners?” Looking at an elite 5k or 10k runner, their training plans will have volume a lot closer to an advanced marathon training plans available in running magazines or books. The reason is because high volume works at building aerobic strength and running economy. Both of these enable for short fast races. Adding in high volumes with some VO2max and lactate threshold work, has allowed me to PR for 5k almost every year.

Although I usually prepare for marathons in this way, I rarely use this approach for shorter races. This year, I decided to focus on Obstacle Course Racing (OCR). Most of the OCR races are short, around 5 miles, minus a couple of really long ones that occur later in the year that are ultra-distance in length.

After four months of high volume training that was fueled by supplements from Hammer Nutrition, I have started getting great results in OCR. Over the course of 2015I walked away with 10 podium finishes. My best results came in late July when I had four podium finishes in three weeks including a 2nd place overall at 24 hours of Shale Hell, an ultra-distance OCR in Vermont. This resulted in me being on the top 20 leaderboard in the world for OCR, reaching as high as the 9th spot. I show these results to athletes that race short distances to convey the message that just because you do not do long races, does not mean you should not do some long distance training to build your aerobic base. With high volume training, nutrition becomes very important and that is where Hammer comes into the equation.

Using Hammer Nutrition products I have found that they are the perfect counterpart to this type of training. Morning runs are fueled by a bottle of Heed to ensure I have energy throughout the entire workout and to prevent a loss of electrolytes. Post-run I refuel with Recoverite to ensure my muscles are full of glycogen for my evening training session run and protein to help rebuild. In the afternoon, I typically conduct strength training and follow that session up with some more Recoverite mixed with a scoop of Whey. Prior to bed, I take REM Caps and a scoop of Whey to maximize my deep sleep and boost growth hormone. The following day the cycle repeats itself, but I allow for 1-2 rest days per week.

For those that are reading this and think endurance supplements are not valuable to the short course racer, you are wrong. The products created by Hammer Nutrition are useful for any athlete that is serious in achieving results. Whether you run 5ks, lift weights, run ultras or are an OCR athlete, Hammer provides one of the key variables in the equation for success.  

For 15% off your first order from Hammer Nutrition use this link and enter Ref #240887 at checkout.


What the Tour De France Can Teach Us About Elite OCR

Posted by Strength & Speed on July 10, 2017 at 4:35 PM

As we watch the largest sporting event in the world, the Tour De France, I like to try and pull lessons from other sports into Obstacle Course Racing. As a warning, if you know nothing about cycling, you may not understand good chunks of this article, but I encourage you to read anyway. The principles are still important, you just will not get the comparisons.

Not Everyone Gets to Win the Grand Tour: There are around 180 riders that start the Tour De France every year. I consider myself a cycling fan but could probably only identify about 30 of them by name. There are racers who work their whole lives and come away with a stage win at the TDF or maybe just a stage win at a different lesser known stage race like the Tour of Qatar. Cycling fans may think, “Who cares who won Stage 3 of the Tour of Qatar?” The winner of that stage cares because he busted his ass for that win. The lesson to learn here always try to reach higher but at the end of the day be happy with what you achieve. Not everyone can podium at the OCRWC. You should be proud of your competitive accomplishment whether it be a podium at a local OCR, an age group placing or just a personal best. Although you should be proud, you should never be completely satisfied. This ensures you always have the hunger to go back out there and strive harder to reach higher goals next race/month/year.

Go for the Points: One man keeps winning the green sprinters jersey at the TDF (Peter Sagan), but he usually is not the one that wins the stage sprint. How does this happen? He plays the game well, is consistent and goes after points. If you are not the fastest, you can still achieve some other goals through points systems. Spartan has a points ranking and previously OCRWC and the defunct BattleFrog had a points ranking. Consistent strong efforts and finishes can get you high up on that leader board. Try going for a new PR on the leader boards as a different type of goal that you can be proud of.

Specialize: The TDF has sprinters, climbers and all around riders. Not everyone in the peloton is good at every aspect of the race. As an OCR athlete, feel free to specialize. If you never run more than 5 miles, why are you trying to compete at the Ultra-Beast or World’s Toughest Mudder? The same goes in reverse. If you know you have great endurance but poor speed, maybe you should stick to events like the Beast, Shale Hell 8 hr or 24 hr and Toughest Mudder. Guys like Junyong Pak and Ryan Atkins who do well at ultra distance and short races are a rare breed. Not everyone has to be good at every distance. Take a look at Cassidy Watton, her specialty is stadium sprints and she dominates without trying to enter events like WTM.

Go for a Jersey: Just as cyclists specialize, they also only go for one jersey at the Tour De France. Some go for the Green Sprinters jersey, others the Polka Dot Mountain jersey and of course some are aiming for the Yellow GC jersey. Typically, athletes only go for one of these. If you are racing an event like WTM, which has different color bibs like a sprint bib, black ops bib and overall mileage bib, it is probably best to set your sites on one. Rarely does the winner of the sprint bib walk away with a overall high mileage (Wesley Kerr you are the exception that proves the rule).

Enjoy the Tour De France as cyclists compete in what I consider the most grueling endurance event on the planet. While I have run OCRs for 7 days straight as part of OCR America, the thought of cycling around the country of France makes me nauseous. Even with all the doping scandals that have rocked the cycling world, these are still incredible athletes that go through three insane weeks of cycling every year. Some even do it multiple times a year at races like Giro D’Italia and Vuelta A Espana. Put on your spandex, saddle up and enjoy the ride.


What Runner's World Doesn't Tell You

Posted by Strength & Speed on May 17, 2017 at 10:10 PM

Every fitness magazine series has their elephant it he room that they rarely talk about. For lifting magazines it is drug use. Rarely talked about but clearly visible are advertisements filled with bodybuilders or fitness models clearly on steroids. Instead magazines like Flex, Muscle & Fitness and Train are filled with rep schemes and diet advice. That is all great stuff, but they never talk about the steroid use used to achieve the physiques that accompany the pictures of the good diet and training advice. The running “elephant in the room” is far less dramatic, but is just as important. The “running elephant” is volume.

Magazines like Runner’s World fill their pages with new shoe types, diet and articles like “How to get faster while running less.” All of that is good information but the secret to getting faster for readers of Runner’s World is usually just run more. People reading these magazines do not want to hear that the secret to getting faster is just more work, because they feel like there has to be something else. The truth is that most people who are reading this magazines are running below 30 miles a week (that is based off talking to friends and coworkers that read running magazines). That is well below the almost 100 miles many professional runners put in each week.

You can change shoes, tweak your diet or buy new garments all you like, but the answer to getting faster is usually just consistent hard work. I’m not saying don’t read these magazines, because you will learn a lot regarding running related topics, but don’t forget that at some point you need to put in the work. If every issues just said do more work, it wouldn't be very interesting so I understand why they are written the way they are.  The magazines provide much more than just training advice, they help you connect with the sport.  I know I have used these magazines for motivation in the past, which makes the hard work required for success easier. Keep reading and enjoying, but also keep that consistent hard work going.


Book Review Comparisson: Mental Training

Posted by Strength & Speed on March 15, 2017 at 4:05 PM

                If you have not looked into the value of adding some mental training to your repertoire you are missing out on achieving your peak performance.  I covered a little bit of the importance ofmental training in my book “Strength & Speed’s Guide to Elite ObstacleCourse Racing” but there are so many topics to cover, I could not cover mentaltraining in depth.  To truly understandall the benefits it really requires a book focused on just mental training.

                I recently picked up Matt Fitzgerald’s book “How Bad Do You Want it” and wasblown away with how great his book was. He provides real life scenarios of top level athletes using the power oftheir mind to unlock their full potential. He takes examples of athletes like cycling’s Thomas Voeckler, GregLemond and Cadel Evans explaining how they could summon super-humanperformances when the conditions were right. Add in some running examples of Sammy Wanjiru, Jenny Simpson and StevePrefontaine and you have an all-star line up of truly amazing stories. 

                I personally thought it was the best book on mental training that I have read sofar.  It is definitely something I planon reading again as I get ready for major competitions.  The stories included in the book and thescience that supports them will help you create your own stories of greatness.    

               His book was go good, I wanted toread more on unlocking my personal mental potential and immediately picked upanother book called “The Champion’s Mind” by Jim Afremow.  With such high expectations, I wasimmediately disappointed.  MattFitzgerald is heavily involved in both competing in running/triathlons and anexperienced journalist.  His bookreflects that.  Jim’s background is inpsychology and his book reflects that.  Althoughhe works with athletes, he is not a high level athlete himself unlikeMatt.  Matt understands the importance ofthings like reserving mental strength for races , periodization, trainingcycles, peaking and the importance of rest. I felt like Jim’s book did not reflect that as well focusing more onjust doing your best every day.  In reallife when you give 100% everyday, that leads to burnout, injury and loss inmotivation.  Unlike Matt’s book, I won’tbe reading Jim’s book again.

              Matt used real life examples andJim’s book is filled with fictional stories that don’t necessarily translateinto real life.  Bottom line is if youare looking to pick up a good book on mental training, buy How Bad Do You WantIt”.  “The Champion’s Mind” fell short ofexpectations. 


Book Review: Shoe Dog by Phil Knight

Posted by Strength & Speed on February 15, 2017 at 3:00 PM

                Idecided to pick up Phil Knight’s book ShoeDog, about the founding and history of one of Nike.  Today, Nike is viewed as a giant in the shoeand athletic clothing industry.  However,they were not always like this.  Afterreading this book, it gave me a whole new perspective on Nike and how difficultit can be to start a business. 

                ShoeDog takes a look at Nike focusing on the early days and follows through all theway up to modern day.  The later years ofthe story are mostly glossed over, but the early years are very in depth.  Hearing how they struggled to make ends meet,took large risks and were almost sued out of existence in their early daysreally gives you a new view of the company. Their persistence and innovation revolutionized the running industrydespite several points in the story where their existence seemed like it wasdestined to fail. 

                Thebook is also filled with a ton of stories that are just interesting to hearincluding stories about the legend Steve Prefontaine, how Nike came up withtheir name and Bill Bowerman’s historic waffle design on the bottom of Nike’sshoes.  While Nike is sometimescriticized today because they are often viewed as “the man” or “a superpower”when it comes to the athletic world, just like every other company they startedout very small (as Blue Ribbon Sports). 

                Ireally enjoyed hearing the backstory associated with Nike.  While obviously written from a biasedperspective (owner Phil Knight is the author), in my opinion he still sharedsome stories that does not paint Nike in the best light.  However, he explained his side of the storyand how he saw the situation at the time. If you are a fan of Nike, a fan of running or just someone who likes toread about the backside of the athletic industry, this would be a good book toadd to your reading list.